Firm Connects with Consumers, Wherever They Are
Great communicators understand that different people consume media in different ways. If they want to get their message across, they adapt to audiences instead of expecting audiences to adapt to them.
At Ebby Halliday Realtors – the No. 1 independent residential real estate firm in Texas by sales volume – a talented team of marketing, advertising and public relations experts believe strongly in this principle and support the firm’s agents and their marketing efforts in a broad range of media.
“Simply put, Ebby agents and their listings enjoy unmatched marketing resources,” says Randall Graham, vice president and director of marketing.
The department Graham leads is housed in the new, 15,000-square-foot Ebby Halliday Education and Marketing Center, and includes seasoned full-time marketing, advertising and public relations experts, graphic artists and designers, writers and editors, digital specialists, and a videographer.
In addition to time-tested, traditional marketing efforts, Ebby agents and the firm’s listings benefit from robust social media content, including frequent blog, Facebook, Instagram, Pinterest, YouTube, Google+ and Twitter posts. Ebby’s Facebook page has gained more than 17,000 followers and the Ebby Blog is one of the most popular real estate blogs in Texas.
The firm’s website, ebby.com, is one of the most-visited residential real estate sites in America. Offering a responsive, mobile-first approach, the site was built with mobility in mind. Among its features are real-time property alerts, allowing users to be the first to know when properties become available. In addition, each home listed with Ebby Halliday benefits from its own, free Individual Property Website. Ebby agents also enjoy branded websites, which harness the power of ebby.com, yet offer many options for agent customization.
“Many North Texans are aware that the award-winning ebby.com offers state-of-the-art features for buying or selling a home, but did you know it’s also one of the area’s best sources for information well beyond homes and housing?” asks Graham.
The Ebby Blog offers such categories as DFW Daily, profiling events in the D-FW area; Fabulous Finds, highlighting great homes available in North Texas; and Helpful Hints, offering everything from insight on the latest paint colors to apps that help around the house.
Named the Best Real Estate App in America by the Web Marketing Association, the Ebby Halliday Realtors app provides information in a natural way – starting with a map, not a menu. Featuring the latest in augmented reality, it’s perfect for buyers on the go.
“While we offer a plethora of innovative marketing and advertising for our agents and their listings, we firmly believe that in real estate it all comes down to agents,” Graham says. “And Ebby Halliday Realtors has a remarkable group of agents who are ready to serve.”
For more information, visit ebby.com.