Pricing Your Property is Serious Business

02/18/18 by Steve Smith


Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time.


“Many brokers will gladly list your home, but the reality is if it is not properly priced your home may sit on the market month after month and actually help sell competing properties,” according to Mary Frances Burleson, president and CEO of Ebby Halliday Realtors. “You deserve a knowledgeable real estate agent who can advise you on properly pricing your home to sell in today’s market.”


How will your Ebby Associate achieve a strategic price for your home? He or she will utilize data available through the Multiple Listing Service to create a Competitive Market Analysis that estimates a market-value range for your property based on the recent action of buyers and sellers in your specific neighborhood. Your Ebby Associate will analyze and evaluate these factors when estimating the market value of your property:


Successfully sold homes – Lists the selling price of recently purchased homes comparable to yours.


Competitive properties for sale – Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.


Pending sales – Though they have not yet closed, homes under contract are a good indicator of value in the current market.


Failed to sell – The listed price of these homes suggests what potential buyers will not pay.


If you’re curious about what your home is worth in the current market, visit the website voted one of the industry’s best by the Web Marketing Association,, where you’ll find just the right real estate professional for your needs.


With locations across North Texas, Ebby Halliday is one of the most respected full-service residential real estate firms in the country. The company and its Associates seek every day to elevate the home-buying and selling process into the wonderful life-changing experience it can be. To learn more, visit the award-winning, mobile-friendly